Google is purportedly making an iOS keyboard with hunt functionality

It appears that Google is working on a third-party keyboard for iOS that would allow search functionality directly within the keyboard itself, according to The Verge.

Casey Newton reports that the keyboard will have swipe functionality, letting users run their finger from one letter to the next instead of tapping out each individual letter. Apple opened up outsider consoles in June 2014 with the dispatch of iOS 8, yet outsider console creators like Swype, SwiftKey and Fleksy experience experienced issues fulfilling clients in the long haul.

But Google’s new keyboard is reported to go well beyond the basic typing function to provide search capabilities as well. Via a special search icon, users can do a direct Google search right within their Messages app (or any other app that uses the keyboard). This inquiry reaches out to picture and GIF seek, which Newton expect will be fueled by Google's own particular Image look, and not an outsider like Giphy.

The reasoning behind this is pretty obvious.

Search is Google’s most lucrative and important business. With the installation of mobile, Apple has become an intermediary between the user and the search results. In Safari, for example, Google can’t track your web usage the same way they can when you use Chrome on a desktop. Also, clients of iOS have the alternative to pick which web search tool they'd like to use, with choices for Google, Bing, Yahoo!, and DuckDuckGo.

And finally, people search less on their smartphones than they do on the web. Instead of typing Seamless or TechCrunch or Facebook into the Google Search bar, users can simply tap on the app that they want. The application biological community, while preferred for the client over the portable web, has assumed away Google's position in the pecking order of getting where you need to go digitally.

But it’s possible that this isn’t just a failsafe issue, but an offensive move. Messaging is the next frontier for advertising.

From Snapchat’s geofilters to Slack’s Giphy integration, the influx of media into our daily conversations will only grow. And that media is likely to be paid for by an advertiser. By giving inquiry inside of our genuine discussions, Google couldn't just stop the draining however get a transfusion.

Google's iOS keyboard also appears to sport dedicated search buttons for pictures and GIFs, which the publication believes are routed through Google image search.